EmailOctopus

Update EmailOctopus contacts with their unique share link and referrer information.

Note: The EmailOctopus integration is only available to users on a GrowSurf paid plan.

Sync with your EmailOctopus List

Step 1: In Campaign Editor > 4. Options > Integrations, open the EmailOctopus integration card and enter your EmailOctopus API key (click here to get your EmailOctopus private API key).

IMPORTANT: Because the GrowSurf data sync to EmailOctopus only occurs after you have connected with the integration, it is imperative to connect with the integration BEFORE importing participants. Click here to see remedy options if you have already imported participants into your campaign but would like to sync their GrowSurf data to EmailOctopus.

Step 2: Once connected, choose the EmailOctopus list that you want to automatically sync to. GrowSurf will add/update your EmailOctopus contacts every time a new participant is added or referred to your referral campaign.

Step 3: Save changes. You should now see a screen that looks like the one below:

Examples

View our EmailOctopus tutorials to see different kinds of examples that you can copy/paste into your email templates.

Custom Fields

GrowSurf will automatically create these custom fields for your EmailOctopus contacts.

Field label

Tag

Type

Description

Example

GrowSurf Share URL

GrowSurfShareURL

TEXT

The participant's unique referral link

https://growsurf.com?grsf=absc123

GrowSurf Participant ID

GrowSurfParticipantID

TEXT

The participant's unique GrowSurf ID

abc123

GrowSurf Referral Status

GrowSurfReferralStatus

TEXT

The referral status of the participant*

CREDIT_PENDING

GrowSurf Participant First Name

GrowSurfParticipantFirstName

TEXT

The participant's first name

Bob

GrowSurf Participant Last Name

GrowSurfParticipantLastName

TEXT

The participant's last name

Loblaw

GrowSurf Referrer First Name

GrowSurfReferrerFirstName

TEXT

The first name of the participant's referrer (if applicable)

Gavin

GrowSurf Referrer Last Name

GrowSurfReferrerLastName

TEXT

The last name of the participant's referrer (if applicable)

Belson

GrowSurf Referrer Email

GrowSurfReferrerEmail

TEXT

The email address of the participant's referrer (if applicable)

gavin.belson@hoolie.io

GrowSurf Total Referral Count

GrowSurfTotalReferralCount

NUMBER

The participant's all-time referral count

0

GrowSurf Monthly Referral Count

GrowSurfMonthlyReferralCount

NUMBER

The participant's current month referral count

19

GrowSurf Prev Monthly Referral Count

PrevMonthlyReferralCount

NUMBER

The participant's previous month referral count

20

GrowSurf Next Milestone

GrowSurfNextMilestone

TEXT

The text for the next/upcoming milestone reward (only applies to milestone rewards. See an example here)

You are only 2 referrals away from winning a free t-shirt!

GrowSurf Next Monthly Milestone

GrowSurfNextMonthlyMilestone

TEXT

The text for the next/upcoming monthly milestone reward (only applies to milestone rewards. See an example here)

You are only 2 referrals away from winning a free t-shirt!

GrowSurf Total Invite Count

GrowSurfTotalInviteCount

NUMBER

The participant's all-time invite count

112

GrowSurf Total Impression Count

GrowSurfTotalImpressionCount

NUMBER

The participant's all-time impression count

150

*GrowSurf Referral Status can be the following: CREDIT_PENDING (This participant must still trigger a referral for their referrer to receive referral credit), CREDIT_AWARDED (This participant triggered a referral and their referrer received referral credit), CREDIT_EXPIRED (This participant did not trigger the referral credit within the referral credit expiration window so their referrer did not receive referral credit).

You can use these new tags in your EmailOctopus email templates. Whether you launch a new marketing campaign or have an automated drip campaign going on, make sure to always includeGrowSurfShareURL in your emails to provoke your contacts to make referrals!

Troubleshooting Tips

  • If the new participant isn't being added to EmailOctopus, or if they are being added but their unique referral link isn't being synced to EmailOctopus:

    • Activity logs will denote if a participant was added to EmailOctopus or if they failed to be added. (In the case of failure, GrowSurf will re-attempt to add them for 7 days).

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