Klaviyo
Note: The Klaviyo integration is only available to users on a GrowSurf paid plan.
Step 1: In Campaign Editor > 4. Options > Integrations, open the Klaviyo integration card and enter your Klaviyo API secret (click here to get your Klaviyo private API key)
Step 2: Once connected, choose the Klaviyo list that you want to automatically sync to. GrowSurf will add/update your Klaviyo contacts every time a new participant is added or referred to your referral campaign.
Step 3: Save changes. You should now see a screen that looks like the one below:
GrowSurf will automatically create these new custom properties for your Klaviyo contacts.
Property Name | Custom Property Tag | Type | Description | Example |
GrowSurf Share URL |
| TEXT | The participant's unique referral link | https://growsurf.com?grsf=absc123 |
GrowSurf Participant ID |
| TEXT | The participant's unique GrowSurf ID | abc123 |
GrowSurf Participant First Name |
| TEXT | The participant's first name | Bob |
GrowSurf Participant Last Name |
| TEXT | The participant's last name | Loblaw |
GrowSurf Referrer First Name |
| TEXT | The first name of the participant's referrer (if applicable) | Gavin |
GrowSurf Referrer Last Name |
| TEXT | The last name of the participant's referrer (if applicable) | Belson |
GrowSurf Referrer Email |
| TEXT | The email address of the participant's referrer (if applicable) | gavin.belson@hoolie.io |
GrowSurf Total Referral Count |
| NUMBER | The participant's all-time referral count | 0 |
GrowSurf Monthly Referral Count |
| NUMBER | The participant's current month referral count | 19 |
GrowSurf Prev Monthly Referral Count |
| NUMBER | The participant's previous month referral count | 20 |
GrowSurf Next Milestone |
| TEXT | The text for the next/upcoming milestone reward (only applies to milestone rewards. See an example here) | You are only 2 referrals away from winning a free t-shirt! |
GrowSurf Next Monthly Milestone |
| TEXT | The text for the next/upcoming monthly milestone reward (only applies to milestone rewards. See an example here) | You are only 2 referrals away from winning a free t-shirt! |
GrowSurf Total Invite Count |
| NUMBER | The participant's all-time invite count | 112 |
GrowSurf Total Impression Count |
| NUMBER | The participant's all-time impression count | 150 |
You can use these custom properties in your Klaviyo email templates. Whether you launch a new marketing campaign or have an automated drip campaign going on, make sure to always include{{ person|lookup:'GrowSurf Share URL' }} in your emails to provoke your contacts to make referrals!
Learn more about Klaviyo's template tags and variables here.
If the new participant isn't being added to Klaviyo, or if they are being added but their unique referral link isn't being synced to Klaviyo:
Activity logs will denote if a participant was added to Klaviyo or if they failed to be added. (In the case of failure, GrowSurf will re-attempt to add them for 7 days).