Klaviyo

Update Klaviyo contacts with their unique share link and referrer information.

Note: The Klaviyo integration is only available to users on a GrowSurf paid plan.

Sync with your Klaviyo List

Step 1: In Campaign Editor > 4. Options > Integrations, open the Klaviyo integration card and enter your Klaviyo API secret (click here to get your Klaviyo private API key).

IMPORTANT: Because the GrowSurf data sync to Klaviyo only occurs after you have connected with the integration, it is imperative to connect with the integration BEFORE importing participants. Click here to see remedy options if you have already imported participants into your campaign but would like to sync their GrowSurf data to Klaviyo.

Step 2: Once connected, choose the Klaviyo list that you want to automatically sync to. GrowSurf will add/update your Klaviyo contacts every time a new participant is added or referred to your referral campaign.

Step 3: Save changes. You should now see a screen that looks like the one below:

Examples

View our Klaviyo tutorials to see different kinds of examples that you can copy/paste into your email templates.

Custom Properties

GrowSurf will automatically create these new properties for your Klaviyo contacts.

Property Name	Custom Property Tag	Type	Description	Example
GrowSurf Share URL	{{ person|lookup:'GrowSurf Share URL' }}	TEXT	The participant's unique referral link	https://growsurf.com?grsf=absc123
GrowSurf Participant ID	{{ person|lookup:'GrowSurf Participant ID' }}	TEXT	The participant's unique GrowSurf ID	abc123
GrowSurf Referral Status	{{ person|lookup:'GrowSurf Referral Status' }}	TEXT	The referral status for the participant	CREDIT_ PENDING
GrowSurf Participant First Name	{{ person|lookup:'GrowSurf Participant First Name' }}	TEXT	The participant's first name	Bob
GrowSurf Participant Last Name	{{ person|lookup:'GrowSurf Participant Last Name' }}	TEXT	The participant's last name	Loblaw
GrowSurf Referrer First Name	{{ person|lookup:'GrowSurf Referrer First Name' }}	TEXT	The first name of the participant's referrer (if applicable)	Gavin
GrowSurf Referrer Last Name	{{ person|lookup:'GrowSurf Referrer Last Name' }}	TEXT	The last name of the participant's referrer (if applicable)	Belson
GrowSurf Referrer Email	{{ person|lookup:'GrowSurf Referrer Email' }}	TEXT	The email address of the participant's referrer (if applicable)	[e-mail]
GrowSurf Total Referral Count	{{ person|lookup:'GrowSurf Total Referral Count' }}	NUMBER	The participant's all-time referral count	0
GrowSurf Monthly Referral Count	{{ person|lookup:'GrowSurf Monthly Referral Count' }}	NUMBER	The participant's current month referral count	19
GrowSurf Prev Monthly Referral Count	{{ person|lookup:'Prev Monthly Referral Count' }}	NUMBER	The participant's previous month referral count	20
GrowSurf Next Milestone	{{ person|lookup:'GrowSurf Next Milestone' }}	TEXT	The text for the next/upcoming milestone reward (only applies to milestone rewards. See an example here)	You are only 2 referrals away from winning a free t-shirt!
GrowSurf Next Monthly Milestone	{{ person|lookup:'GrowSurf Next Monthly Milestone' }}	TEXT	The text for the next/upcoming monthly milestone reward (only applies to milestone rewards. See an example here)	You are only 2 referrals away from winning a free t-shirt!
GrowSurf Total Invite Count	{{ person|lookup:'GrowSurf Total Invite Count' }}	NUMBER	The participant's all-time invite count	112
GrowSurf Total Impression Count	{{ person|lookup:'GrowSurf Total Impression Count' }}	NUMBER	The participant's all-time impression count	150

*GrowSurf Referral Status can be the following: CREDIT_PENDING (This participant must still trigger a referral for their referrer to receive referral credit), CREDIT_AWARDED (This participant triggered a referral and their referrer received referral credit), CREDIT_EXPIRED (This participant did not trigger the referral credit within the referral credit expiration window so their referrer did not receive referral credit).

You can use these new properties in your Klaviyo email templates. Whether you launch a new marketing campaign or have an automated drip campaign going on, make sure to always include{{ person|lookup:'GrowSurf Share URL' }} in your emails to provoke your contacts to make referrals!

​Click here to learn more about Klaviyo's template tags and variables.​

Troubleshooting Tips

• If the new participant isn't being added to Klaviyo, or if they are being added but their unique referral link isn't being synced to Klaviyo:

  • Activity logs will denote if a participant was added to Klaviyo or if they failed to be added. (In the case of failure, GrowSurf will re-attempt to add them for 7 days).