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Klaviyo

Update Klaviyo contacts with their unique share link and referrer information.
Note: The Klaviyo integration is only available to users on a GrowSurf paid plan.

Sync with your Klaviyo List

Step 1: In Campaign Editor > 4. Options > Integrations, open the Klaviyo integration card and enter your Klaviyo API secret (click here to get your Klaviyo private API key).
IMPORTANT: Because the GrowSurf data sync to Klaviyo only occurs after you have connected with the integration, it is imperative to connect with the integration BEFORE importing participants. Click here to see remedy options if you have already imported participants into your campaign but would like to sync their GrowSurf data to Klaviyo.
Step 2: Once connected, choose the Klaviyo list that you want to automatically sync to. GrowSurf will add/update your Klaviyo contacts every time a new participant is added or referred to your referral campaign.
Step 3: Save changes. You should now see a screen that looks like the one below:

Examples

View our Klaviyo tutorials to see different kinds of examples that you can copy/paste into your email templates.

Custom Properties

GrowSurf will automatically create these new properties for your Klaviyo contacts.
Property Name
Custom Property Tag
Type
Description
Example
GrowSurf Share URL
{{ person|lookup:'GrowSurf Share URL' }}
TEXT
The participant's unique referral link
https://growsurf.com?grsf=absc123
GrowSurf Participant ID
{{ person|lookup:'GrowSurf Participant ID' }}
TEXT
The participant's unique GrowSurf ID
abc123
GrowSurf Referral Status
{{ person|lookup:'GrowSurf Referral Status' }}
TEXT
The referral status for the participant
CREDIT_ PENDING
GrowSurf Participant First Name
{{ person|lookup:'GrowSurf Participant First Name' }}
TEXT
The participant's first name
Bob
GrowSurf Participant Last Name
{{ person|lookup:'GrowSurf Participant Last Name' }}
TEXT
The participant's last name
Loblaw
GrowSurf Referrer First Name
{{ person|lookup:'GrowSurf Referrer First Name' }}
TEXT
The first name of the participant's referrer (if applicable)
Gavin
GrowSurf Referrer Last Name
{{ person|lookup:'GrowSurf Referrer Last Name' }}
TEXT
The last name of the participant's referrer (if applicable)
Belson
GrowSurf Referrer Email
{{ person|lookup:'GrowSurf Referrer Email' }}
TEXT
The email address of the participant's referrer (if applicable)
GrowSurf Total Referral Count
{{ person|lookup:'GrowSurf Total Referral Count' }}
NUMBER
The participant's all-time referral count
0
GrowSurf Monthly Referral Count
{{ person|lookup:'GrowSurf Monthly Referral Count' }}
NUMBER
The participant's current month referral count
19
GrowSurf Prev Monthly Referral Count
{{ person|lookup:'Prev Monthly Referral Count' }}
NUMBER
The participant's previous month referral count
20
GrowSurf Next Milestone
{{ person|lookup:'GrowSurf Next Milestone' }}
TEXT
The text for the next/upcoming milestone reward (only applies to milestone rewards. See an example here)
You are only 2 referrals away from winning a free t-shirt!
GrowSurf Next Monthly Milestone
{{ person|lookup:'GrowSurf Next Monthly Milestone' }}
TEXT
The text for the next/upcoming monthly milestone reward (only applies to milestone rewards. See an example here)
You are only 2 referrals away from winning a free t-shirt!
GrowSurf Total Invite Count
{{ person|lookup:'GrowSurf Total Invite Count' }}
NUMBER
The participant's all-time invite count
112
GrowSurf Total Impression Count
{{ person|lookup:'GrowSurf Total Impression Count' }}
NUMBER
The participant's all-time impression count
150
*GrowSurf Referral Status can be the following: CREDIT_PENDING (This participant must still trigger a referral for their referrer to receive referral credit), CREDIT_AWARDED (This participant triggered a referral and their referrer received referral credit), CREDIT_EXPIRED (This participant did not trigger the referral credit within the referral credit expiration window so their referrer did not receive referral credit).
You can use these new properties in your Klaviyo email templates. Whether you launch a new marketing campaign or have an automated drip campaign going on, make sure to always include{{ person|lookup:'GrowSurf Share URL' }} in your emails to provoke your contacts to make referrals!

Troubleshooting Tips

  • If the new participant isn't being added to Klaviyo, or if they are being added but their unique referral link isn't being synced to Klaviyo:
    • Activity logs will denote if a participant was added to Klaviyo or if they failed to be added. (In the case of failure, GrowSurf will re-attempt to add them for 7 days).
Last modified 3d ago