Step 1: Log into your Mailchimp account
Step 2: Once logged in, click on the top-right account dropdown, then click on Account
Step 3: On your Account page, click on Extras > API keys
Step 4: Scroll to the API keys section and copy the contents in the API key field (or click the Create A Key button to create a new API key)
Step 1: In the GrowSurf Campaign Editor - Options step, paste the Mailchimp API key into the Mailchimp API key field, then click Submit
Step 2: Once submitted, choose the Mailchimp Audience that you want to automatically sync to. GrowSurf will then add/update your Mailchimp contacts every time a new participant is added or referred in your referral campaign.
NOTE: GrowSurf will automatically create these new
*|MERGE|* tags for your Mailchimp Audience.
Participant's Share URL
Referrer's First Name
Referrer's Last Name
Step 3: You can now use these
*|MERGE|* tags in your Mailchimp email templates. Whether you launch a new marketing campaign or have an automated drip campaign going on, make sure to always include
*|SHAREURL|* at the bottom of your emails in order to provoke your contacts to refer their friends!
If the new participant isn't being added to Mailchimp:
Activity logs will denote if a participant was added to Mailchimp or if they were failed to be added. (In the case of failure, GrowSurf will re-attempt to add them for 7 days).
Some failures are fatal to Mailchimp and cannot be re-attempted. One example is the 'Forgotten Email Not Subscribed' error, which means that the Mailchimp contact was permanently deleted from the Mailchimp Audience and so you must manually re-add them.
Make sure that your campaign Share URL is valid (e.g, the unique referral link that looks like
https://yoursite.com). An invalid URL such as
https://thiswontwork will result in the new participant not being saved to Mailchimp.
If the participant email contains a
+ symbol within the email, Mailchimp will only allow a certain number of these emails into a list before it errors with a message such as
email@example.com has signed up to a lot of lists very recently; we\'re not allowing more signups for now
If you have Final Welcome Email enabled in Mailchimp, but you are not seeing the email sent to new Mailchimp contacts:
The Final Welcome Email will not be sent out because GrowSurf adds Mailchimp contacts with a status of
subscribed. This means that new contacts automatically double opt-in. To send Mailchimp welcome emails, you will need to Create an Automated Welcome Email.
Once a participant is added to Mailchimp, that is final. GrowSurf will never update participant information in Mailchimp nor delete them.