MailerLite

Update MailerLite subscribers with their unique share link and referrer information.

Note: The MailerLite integration is only available to users on a GrowSurf paid plan.

Sync with your MailerLite Group

Step 1: In Campaign Editor > 4. Options > Integrations, open the MailerLite integration card and enter your MailerLite API key (click here to get your MailerLite API key)

Step 2: Once connected, choose the MailerLite Group that you want to automatically sync to. GrowSurf will add/update your MailerLite subscribers every time a new participant is added or referred to your referral campaign.

Step 3: Save changes. You should now see a screen that looks like the one below:

Subscriber Fields

GrowSurf will automatically create these new Subscriber fields for your MailerLite Subscribers.

Field Name

Merge Tag

Type

Description

Example

GRSF Share URL

{$grsf_share_url}

TEXT

The participant's unique referral link

https://growsurf.com?grsf=absc123

GRSF Participant ID

{$grsf_participant_id}

TEXT

The participant's unique GrowSurf ID

abc123

GRSF Participant First Name

{$grsf_participant_first_name}

TEXT

The participant's first name

Bob

GRSF Participant Last Name

{$grsf_participant_last_name}

TEXT

The participant's last name

Loblaw

GRSF Referrer First Name

{$grsf_referrer_first_name}

TEXT

The first name of the participant's referrer (if applicable)

Gavin

GRSF Referrer Last Name

{$grsf_referrer_last_name}

TEXT

The last name of the participant's referrer (if applicable)

Belson

GRSF Referrer Email

{$grsf_referrer_email}

TEXT

The email address of the participant's referrer (if applicable)

gavin.belson@hoolie.io

GRSF Total Referral Count

{$grsf_total_referral_count}

NUMBER

The participant's all-time referral count

0

GRSF Monthly Referral Count

{$grsf_monthly_referral_count}

NUMBER

The participant's current month referral count

19

GRSF Prev Monthly Referral Count

{$grsf_prev_monthly_referral_count}

NUMBER

The participant's previous month referral count

200

GRSF Next Milestone

{$grsf_next_milestone}

TEXT

The text for the next/upcoming milestone reward (only applies to milestone rewards. See example here)

You are only 2 referrals away from winning a free t-shirt!

GRSF Next Monthly Milestone

{$grsf_next_monthly_milestone}

TEXT

The text for the next/upcoming monthly milestone reward (only applies to milestone rewards. See example here)

You are only 2 referrals away from winning a free t-shirt!

GRSF Total Invite Count

{$grsf_total_invite_count}

NUMBER

The participant's all-time invite count

112

GRSF Total Impression Count

{$grsf_total_impression_count}

NUMBER

The participant's all-time impression count

150

You can use these merge tags in your MailerLite email templates. Whether you launch a new marketing campaign or have an automated drip campaign going on, make sure to always include {$grsf_share_url} in your emails to provoke your subscribers to make referrals!

Learn more about MailerLite merge fields here.

Troubleshooting Tips

  • If the new participant isn't being added to MailerLite, or if they are being added but their unique referral link isn't being synced to MailerLite:

    • Activity logs will denote if a participant was added to MailerLite or if they were failed to be added. (In the case of failure, GrowSurf will re-attempt to add them for 7 days).