MailerLite

Update MailerLite subscribers with their unique share link and referrer information.

Note: The MailerLite integration is only available to users on a GrowSurf paid plan.

Sync with your MailerLite Group

Step 1: In Campaign Editor > 4. Options > Integrations, open the MailerLite integration card and enter your MailerLite API key (click here to get your MailerLite API key).

IMPORTANT: Because the GrowSurf data sync to MailerLite only occurs after you have connected with the integration, it is imperative to connect with the integration BEFORE importing participants. Click here to see remedy options if you have already imported participants into your campaign but would like to sync their GrowSurf data to MailerLite.

Step 2: Once connected, choose the MailerLite Group that you want to automatically sync to. GrowSurf will add/update your MailerLite subscribers every time a new participant is added or referred to your referral campaign.

Step 3: Save changes. You should now see a screen that looks like the one below:

Examples

View our MailerLite tutorials to see different kinds of examples that you can copy/paste into your email templates.

Subscriber Fields

GrowSurf will automatically create these new Subscriber fields for your MailerLite Subscribers.

Field Name

Merge Tag

Type

Description

Example

GRSF Share URL

{$grsf_share_url}

TEXT

The participant's unique referral link

https://growsurf.com?grsf=absc123

GRSF Participant ID

{$grsf_participant_id}

TEXT

The participant's unique GrowSurf ID

abc123

GRSF Referral Status

{$grsf_participant_referral_status}

TEXT

The referral status of the participant*

CREDIT_PENDING

GRSF Participant First Name

{$grsf_participant_first_name}

TEXT

The participant's first name

Bob

GRSF Participant Last Name

{$grsf_participant_last_name}

TEXT

The participant's last name

Loblaw

GRSF Referrer First Name

{$grsf_referrer_first_name}

TEXT

The first name of the participant's referrer (if applicable)

Gavin

GRSF Referrer Last Name

{$grsf_referrer_last_name}

TEXT

The last name of the participant's referrer (if applicable)

Belson

GRSF Referrer Email

{$grsf_referrer_email}

TEXT

The email address of the participant's referrer (if applicable)

gavin.belson@hoolie.io

GRSF Total Referral Count

{$grsf_total_referral_count}

NUMBER

The participant's all-time referral count

0

GRSF Monthly Referral Count

{$grsf_monthly_referral_count}

NUMBER

The participant's current month referral count

19

GRSF Prev Monthly Referral Count

{$grsf_prev_monthly_referral_count}

NUMBER

The participant's previous month referral count

200

GRSF Next Milestone

{$grsf_next_milestone}

TEXT

The text for the next/upcoming milestone reward (only applies to milestone rewards. See an example here)

You are only 2 referrals away from winning a free t-shirt!

GRSF Next Monthly Milestone

{$grsf_next_monthly_milestone}

TEXT

The text for the next/upcoming monthly milestone reward (only applies to milestone rewards. See an example here)

You are only 2 referrals away from winning a free t-shirt!

GRSF Total Invite Count

{$grsf_total_invite_count}

NUMBER

The participant's all-time invite count

112

GRSF Total Impression Count

{$grsf_total_impression_count}

NUMBER

The participant's all-time impression count

150

*GRSF Referral Status can be the following: CREDIT_PENDING (This participant must still trigger a referral for their referrer to receive referral credit), CREDIT_AWARDED (This participant triggered a referral and their referrer received referral credit), CREDIT_EXPIRED (This participant did not trigger the referral credit within the referral credit expiration window so their referrer did not receive referral credit).

You can use these merge tags in your MailerLite email templates. Whether you launch a new marketing campaign or have an automated drip campaign going on, make sure to always include {$grsf_share_url} in your emails to provoke your subscribers to make referrals!

Learn more about MailerLite merge fields here.

Troubleshooting Tips

  • If the new participant isn't being added to MailerLite, or if they are being added but their unique referral link isn't being synced to MailerLite:

    • Activity logs will denote if a participant was added to MailerLite or if they were failed to be added. (In the case of failure, GrowSurf will re-attempt to add them for 7 days).

Last updated