MailerLite

Update MailerLite subscribers with their unique share link and referrer information.

Note: The MailerLite integration is only available to users on a GrowSurf paid plan.

Sync with your MailerLite Group

Step 1: In Campaign Editor > 4. Options > Integrations, open the MailerLite integration card and enter your MailerLite API key (click here to get your MailerLite API key).

IMPORTANT: Because the GrowSurf data sync to MailerLite only occurs after you have connected with the integration, it is imperative to connect with the integration BEFORE importing participants. Click here to see remedy options if you have already imported participants into your campaign but would like to sync their GrowSurf data to MailerLite.

Step 2: Once connected, choose the MailerLite Group that you want to automatically sync to. GrowSurf will add/update your MailerLite subscribers every time a new participant is added or referred to your referral campaign.

Step 3: Save changes. You should now see a screen that looks like the one below:

Examples

View our MailerLite tutorials to see different kinds of examples that you can copy/paste into your email templates.

Subscriber Fields

GrowSurf will automatically create these new Subscriber fields for your MailerLite Subscribers.

Field Name	Merge Tag	Type	Description	Example
GRSF Share URL	{$grsf_share_url}	TEXT	The participant's unique referral link	https://growsurf.com?grsf=absc123
GRSF Participant ID	{$grsf_participant_id}	TEXT	The participant's unique GrowSurf ID	abc123
GRSF Referral Status	{$grsf_participant_referral_status}	TEXT	The referral status of the participant*	CREDIT_PENDING
GRSF Participant First Name	{$grsf_participant_first_name}	TEXT	The participant's first name	Bob
GRSF Participant Last Name	{$grsf_participant_last_name}	TEXT	The participant's last name	Loblaw
GRSF Referrer First Name	{$grsf_referrer_first_name}	TEXT	The first name of the participant's referrer (if applicable)	Gavin
GRSF Referrer Last Name	{$grsf_referrer_last_name}	TEXT	The last name of the participant's referrer (if applicable)	Belson
GRSF Referrer Email	{$grsf_referrer_email}	TEXT	The email address of the participant's referrer (if applicable)	[e-mail]
GRSF Total Referral Count	{$grsf_total_referral_count}	NUMBER	The participant's all-time referral count	0
GRSF Monthly Referral Count	{$grsf_monthly_referral_count}	NUMBER	The participant's current month referral count	19
GRSF Prev Monthly Referral Count	{$grsf_prev_monthly_referral_count}	NUMBER	The participant's previous month referral count	200
GRSF Next Milestone	{$grsf_next_milestone}	TEXT	The text for the next/upcoming milestone reward (only applies to milestone rewards. See an example here)	You are only 2 referrals away from winning a free t-shirt!
GRSF Next Monthly Milestone	{$grsf_next_monthly_milestone}	TEXT	The text for the next/upcoming monthly milestone reward (only applies to milestone rewards. See an example here)	You are only 2 referrals away from winning a free t-shirt!
GRSF Total Invite Count	{$grsf_total_invite_count}	NUMBER	The participant's all-time invite count	112
GRSF Total Impression Count	{$grsf_total_impression_count}	NUMBER	The participant's all-time impression count	150

*GRSF Referral Status can be the following: CREDIT_PENDING (This participant must still trigger a referral for their referrer to receive referral credit), CREDIT_AWARDED (This participant triggered a referral and their referrer received referral credit), CREDIT_EXPIRED (This participant did not trigger the referral credit within the referral credit expiration window so their referrer did not receive referral credit).

You can use these merge tags in your MailerLite email templates. Whether you launch a new marketing campaign or have an automated drip campaign going on, make sure to always include {$grsf_share_url} in your emails to provoke your subscribers to make referrals!

Learn more about MailerLite merge fields here.

Troubleshooting Tips

• If the new participant isn't being added to MailerLite, or if they are being added but their unique referral link isn't being synced to MailerLite:

  • Activity logs will denote if a participant was added to MailerLite or if they were failed to be added. (In the case of failure, GrowSurf will re-attempt to add them for 7 days).