SendGrid

Update/add SendGrid contacts with their unique share link and referrer information.

Note: The SendGrid integration is only available to users on a GrowSurf paid plan.

Sync with your SendGrid List

Step 2: Login to SendGrid and create a new SendGrid API key. Make sure the API key has Full Access to Marketing:

Step 2: In GrowSurf Campaign Editor > 4. Options > Integrations, open the SendGrid integration card and enter your SendGrid API key.

IMPORTANT: Because the GrowSurf data sync to SendGrid only occurs after you have connected with the integration, it is imperative to connect with the integration BEFORE importing participants. Click here to see remedy options if you have already imported participants into your campaign but would like to sync their GrowSurf data to SendGrid.

Step 3: Once connected, choose the SendGrid list that you want to automatically sync to. GrowSurf will add/update your SendGrid contacts every time a new participant is added or referred to your referral campaign.

Step 4: Save changes. You should now see a screen that looks like the one below:

Examples

View our SendGrid tutorials to see different kinds of examples that you can copy/paste into your email templates.

Custom Fields

GrowSurf will automatically create these new custom fields for your SendGrid contacts.

Custom fields

FIELD NAME

FIELD TYPE

Description

Example

GrowSurf Share URL

growsurf_share_url

text

The participant's unique referral link

https://growsurf.com?grsf=absc123

GrowSurf Participant ID

growsurf_participant_id

text

The participant's unique GrowSurf ID

abc123

GrowSurf Referral Status

growsurf_referral_status

text

The referral status of the participant*

GrowSurf Participant First Name

growsurf_participant_first_name

text

The participant's first name

Bob

GrowSurf Participant Last Name

growsurf_participant_last_name

text

The participant's last name

Loblaw

GrowSurf Referrer First Name

growsurf_referrer_first_name

text

The first name of the participant's referrer (if applicable)

Gavin

GrowSurf Referrer Last Name

growsurf_referrer_last_name

text

The last name of the participant's referrer (if applicable)

Belson

GrowSurf Referrer Email

growsurf_referrer_first_email

text

The email address of the participant's referrer (if applicable)

gavin.belson@hoolie.io

GrowSurf Total Referral Count

growsurf_total_referral_count

number

The participant's all-time referral count

0

GrowSurf Monthly Referral Count

growsurf_monthly_referral_count

number

The participant's current month referral count

19

GrowSurf Prev Monthly Referral Count

growsurf_prev_monthly_referral_count

number

The participant's previous month referral count

20

GrowSurf Next Milestone

growsurf_next_milestone

text

The text for the next/upcoming milestone reward (only applies to milestone rewards. See an example here)

You are only 2 referrals away from winning a free t-shirt!

GrowSurf Next Monthly Milestone

growsurf_next_monthly_milestone

text

The text for the next/upcoming monthly milestone reward (only applies to milestone rewards. See an example here)

You are only 2 referrals away from winning a free t-shirt!

GrowSurf Total Invite Count

growsurf_total_invite_count

number

The participant's all-time invite count

112

GrowSurf Total Impression Count

growsurf_total_impression_count

number

The participant's all-time impression count

150

*GrowSurf Referral Status can be the following: CREDIT_PENDING (This participant must still trigger a referral for their referrer to receive referral credit), CREDIT_AWARDED (This participant triggered a referral and their referrer received referral credit), CREDIT_EXPIRED (This participant did not trigger the referral credit within the referral credit expiration window so their referrer did not receive referral credit).

You can use these new properties in your SendGrid email templates. Whether you launch a new marketing campaign or have an automated drip campaign going on, make sure to always includegrowsurf_share_url in your emails to provoke your contacts to make referrals!

​Click here to learn more about how to create custom fields in SendGrid.​

Troubleshooting Tips

  • If the new participant isn't being added to SendGrid, or if they are being added but their unique referral link isn't being synced to SendGrid:

    • Activity logs will denote if a participant was added to SendGrid or if they failed to be added. (In the case of failure, GrowSurf will re-attempt to add them for 7 days).

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