ActiveCampaign

Update ActiveCampaign contacts with their unique share link and referrer information.

Note: The ActiveCampaign integration is only available to users on a GrowSurf paid plan.

Sync with your ActiveCampaign List

Step 1: In Campaign Editor > 4. Options > Integrations, open the ActiveCampaign integration card and enter your ActiveCampaign API URL and key (click here to get your ActiveCampaign API URL and key)

Step 2: Once connected, choose the ActiveCampaign list that you want to automatically sync to. GrowSurf will add/update your ActiveCampaign contacts every time a new participant is added or referred to your referral campaign.

Step 3: Save changes. You should now see a screen that looks like the one below:

Step 4: Open your ActiveCampaign account, and go to Forms > Manage Fields.

For each GrowSurf custom field that you want available for ActiveCampaign contacts, you will need to manually click the edit icon next to each GrowSurf field (see screenshot below):

Then in the Customize the Field Options window, check the same ActiveCampaign list that you selected in the GrowSurf campaign editor.

For more help in editing custom contact fields, please see ActiveCampaign's help article How do I edit a custom contact field?.

Custom Contact Fields

GrowSurf will automatically create these new custom contact fields for your ActiveCampaign contacts.

To use them, you'll first need to follow step #4 in the instructions above.

Field Name

Personalization Tag

Type

Description

Example

GrowSurf Share URL

%GROWSURF_SHARE_URL%

TEXT

The participant's unique referral link

https://growsurf.com?grsf=absc123

GrowSurf Participant ID

%GROWSURF_PARTICIPANT_ID%

TEXT

The participant's unique GrowSurf ID

abc123

GrowSurf Participant First Name

%GROWSURF_PARTICIPANT_FIRST_NAME%

TEXT

The participant's first name

Bob

GRSF Participant Last Name

%GROWSURF_PARTICIPANT_LAST_NAME%

TEXT

The participant's last name

Loblaw

GrowSurf Referrer First Name

%GROWSURF_REFERRER_FIRST_NAME%

TEXT

The first name of the participant's referrer (if applicable)

Gavin

GrowSurf Referrer Last Name

%GROWSURF_REFERRER_LAST_NAME%

TEXT

The last name of the participant's referrer (if applicable)

Belson

GrowSurf Referrer Email

%GROWSURF_REFERRER_EMAIL%

TEXT

The email address of the participant's referrer (if applicable)

gavin.belson@hoolie.io

GrowSurf Total Referral Count

%GROWSURF_TOTAL_REFERRAL_COUNT%

NUMBER

The participant's all-time referral count

0

GrowSurf Monthly Referral Count

%GROWSURF_MONTHLY_REFERRAL_COUNT%

NUMBER

The participant's current month referral count

19

GrowSurf Prev Monthly Referral Count

%GROWSURF_PREV_MONTHLY_REFERRAL_COUNT%

NUMBER

The participant's previous month referral count

200

GrowSurf Next Milestone

%GROWSURF_NEXT_MILESTONE%

TEXT

The text for the next/upcoming milestone reward (only applies to milestone rewards. See example here)

You are only 2 referrals away from winning a free t-shirt!

GrowSurf Next Monthly Milestone

%GROWSURF_NEXT_MONTHLY_MILESTONE%

TEXT

The text for the next/upcoming monthly milestone reward (only applies to milestone rewards. See example here)

You are only 2 referrals away from winning a free t-shirt!

GrowSurf Total Invite Count

%GROWSURF_TOTAL_INVITE_COUNT%

NUMBER

The participant's all-time invite count

112

GrowSurf Total Impression Count

%GROWSURF_TOTAL_IMPRESSION_COUNT%

NUMBER

The participant's all-time impression count

150

You can use these personalization tags in your ActiveCampaign email templates. Whether you launch a new marketing campaign or have an automated drip campaign going on, make sure to always include %GROWSURF_SHARE_URL% in your emails to provoke your subscribers to make referrals!

​​Learn more about ActiveCampaign personalization tags here.​​

Troubleshooting Tips

  • If the new participant isn't being added to ActiveCampaign, or if they are being added but their unique referral link isn't being synced to ActiveCampaign:

    • Activity logs will denote if a participant was added to ActiveCampaign or if they were failed to be added. (In the case of failure, GrowSurf will re-attempt to add them for 7 days).

  • If custom contact fields are not showing up for an ActiveCampaign contact:

  • If a GrowSurf custom field personalization tag is showing up as red when sending out an email:

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